With huge competition in appliances & home décor, plus the constraint of the site not being ecommerce ready, it was important to make Brandsource the go-to retailer for all home appliance and furniture purchases.
- Drive store traffic
- Drive calls
Managing a keyword list for hundreds of products, especially if some of them are no longer available or removed from the website, can be a complex task. We used the power of Dynamic Search Ads (DSA) to complement our regular search campaigns to facilitate the advertisements of hundreds of SKUs.
To drive effective calls to the business we set up Google Call Extensions and Website Call Tracking. This gave us the ability to tie received calls to our advertising campaigns and see if users were taking the desired actions.
Contact Mediahub to see the possibilities.