As a fairly new barbershop establishment, regular bookings are important for steady revenue. The venue location, a part of town that sees the most foot traffic during weekday work hours, proved to be problematic with only a small window of reaching new customers.
- Increase online bookings
- Increase brand awareness in the area
To grow awareness, we created display campaigns in Adwords. All banners used social proof to viewers by demonstrating the outstanding customer ratings the company receives. Traffic was then directed to the booking page where customers could easily create an appointment. During this time, we also promoted Maison Privee’s video on Facebook and Youtube, as a highly optimized way of exhibiting the visual ambiance and vibe of the venue.
To achieve conversions, we focused on creating search campaigns in Adwords for those searching for haircuts in the surrounding area. We used a similar approach by using location targeting on Facebook, with the objective set for “Website Conversions.” Driving action to book online was the main focal point in our call to actions. What helped for Facebook was the exceptional targeting abilities, such as targeting young professionals, interests in music, style, and more.
- Traffic to the site nearly doubled
- 17% more appointments*
- 18% more sales*
- 100% satisfaction*
- * Data taken from Appointy comparing month of campaign vs previous month.
Contact Mediahub to see the possibilities.