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Understanding dCPM

What is it?
dCPM (d is for dynamic), is a type of campaign with one major difference, it optimizes performance for you automatically! Once you setup your dCPM campaign, it initially be a Run on Network campaign (RON). The system will then create separate campaigns after it discovers a particular zone that does well, remove poor-performing zones and will adjust your bid accordingly for each.

Why is dCPM great?
  • It optimizes your campaigns by finding the best zones that convert
  • It stops zones that under-perform
  • It knows what profit margin you want and bids accordingly

What you need to start:
  • You need to have offers in “My Offers” section
  • They all need to have S2S tracking assigned to them
  • You need to have a budget of $300/country to start a dCPM campaign

Steps in starting a dCPM Campaign:
  1. Select My Offers Tab
  2. Select “DCPM” located on the header tab
  3. Create a DCPM name
  4. Select the Offer Template
  5. Select the Goal Template
  6. Paste your link and test it (make sure to include http://)
  7. Decide your targeting options
  8. Indicate your desired profit margin
  9. Select the target country (You can add additional countries by selecting “Add a new conversion value”
  10. Click Create DCPM offer
Congratulations! You now have an automated machine designed to maximize your results.

Screenshots
Steps 1-2


Steps 3-6


Steps 7-10